I don’t know about you, but I truly like this ad. Because it’s more obvious than you might think. And it is obvious, isn’t it? It’s a great job from a professional agency perspective. I mean we could start arguing if this mustache looks great on her or not. But the more interesting part on this is why only a few American companies breaking the social rules in their advertisement. While it is a common thing in Europe to put on campaigns that really go under the social waist, most American competitors are very polite and respectful. Matter of fact this is the first time I’ve seen such kind of social incorrectness in advertisement. Do you remember Diesel’s last campaign “be stupid?” Amongst others they displayed this tasteful little boob-shooting in the shop window at the Store on Lexington and 59th. After two days the display was still there. But they’d covered the visible boob with a pink label.
Come on, what’s the point. Isn’t it a little narrow-minded to believe that you have to cover boobs in New York City because of social reasons? Do Americans truly think because they beep out the f-word during the Saturday night movie and blur all nude scenes people getting better in a religious sense? I didn’t get it yet, but I’m still working on it. I would be thankful if somebody could enlighten me on this. But until the penny has dropped I’ll recommend my American friends to work on the advertisement beside as sort of a mutual mentality approach. Have a great weekend fellow Yankees.